Content. A record number of shoppers are turning to their smartphones to research potential purchases. Meanwhile, the bigger question — are those same users willing to complete the purchases on their mobile device? — is quickly being answered. The US, for example, saw an 81% spike in mobile e-commerce (m-commerce) sales in 2012, comprising a $25 billion market. And it’s not just apps.
Content. » Leaning into LongformWe know people are reading “longform” content—articles of more than around 1,500 words—on all kinds of screens. But what should we do about it? Nicole Jones explores how we can “make readers comfortable, no matter what they’re reading or what device they use. ”.
Content. It seems like everywhere you look there’s an article about content: content strategy, content marketing, content management, content curation, etc. , etc. , etc. … By now, we can probably all agree that content is an important part of every user experience project.
Content. The “Theory vs. Practice” debate takes many guises, and content strategy is no different. Those of us who deal with content on a daily basis must take a practical approach in order to get the job done. Since the inception of the term, there has been an abundance of writing on content strategy, most of it concerned with defining “content” and “strategy,” as well as trying to justify their pairing.
Content. [ Transcript Available ] In any website, there’s a lot of thought that goes into the visual design. But a great visual design is worthless if the site isn’t useful. If the content is confusing, poorly constructed, or even just missing, your users are going to have a horrible experience. Karen McGrane suggests the solution was once much simpler.
Content. When creating content for the Web, considering tone of voice is important. Your tone can help you stand out from competitors, communicate efficiently and effectively with your audience and share your personality. What Is Tone Of Voice, And Why Is It Important? Tone of voice isn’t what we say but how we say it.
Content. By Dorian Peters Published: July 24, 2012 “With educational applications for kids, corporate eLearning, and online degree programs, more and more UX designers face design briefs for creating digital experiences with an educational purpose. ” With educational applications for kids, corporate eLearning, and online degree programs, more and more UX designers face design briefs for creating digital experiences with an educational purpose.
Content. The way you present your product or service is essential to its success — or at least it could be if you know how to do it right. On the Web, like anywhere else, the first impression you make on people is crucial. When selling a product, you want that first impression to be as positive and remarkable as possible. Once people visit your website, make sure to attract their attention.
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Content. Remember the famous question, what comes first, the chicken or the egg? The world of user experience has a similar question, what comes first, design or content? The last few years there’s been a strong movement for content first. The belief is that completely fake data, like Lorem Ipsum, restricts us from truly evaluating the web sites and what the user experience will truly be like. Designers think differently.
Content. Have you ever wanted your users to click your links, but didn’t know how to get them to act? When some designers run into this problem they’re tempted to use the words “click here” on their links. Before you give in to the temptation, you should know that using these words on a link can affect how users experience your interface.
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Content. My dad, Tony Brignull, won awards for copywriting including seventeen D&AD silver awards and three golds. I asked him if he feels that the principles of advertising copywriting from the 60s, 70s and 80s might be of help to UX designers today. Here’s his reply. – I earned my living writing press advertisements, tv commercials and posters.
Content. Unless you’ve been living under a rock – which is not a very comfy existence, so I doubt you have – you probably already know that you have, like, no time to get your first-time visitors’ attention once they land on your home page or other entry page (e. g. , PPC, email). Here’s some July 2011 data (from Google) on home page bounce rates*: On average, 47% of visitors to a site will bounce Bounce is higher for visitors arriving direct (i.
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Content. Jason Fried in Why is Business Writing So Awful?, a good post on caring about the words you use to describe your product: Unfortunately, years of language dilution by lawyers, marketers, executives, and HR departments have turned the powerful, descriptive sentence into an empty vessel optimized for buzzwords, jargon, and vapid expressions. Words are treated as filler – “stuff” that takes up space on a page.
Content. What does content strategy mastery look like? As in any field, it comes down to having master skills and knowing when to apply them. While there are different styles of content strategy (from an editorial and messaging focus to a technical and structural focus), the master content strategist must work with content from all angles: messaging architecture and messaging platforms; content missions and content management.
Content. The content model is one of the most important content strategy tools at your disposal. It allows you to represent content in a way that translates the intention, stakeholder needs, and functional requirements from the user experience design into something that can be built by developers implementing a CMS. A good content model helps ensure that your content vision will become a reality.
Content. [ Transcript Available ] Content is everywhere. With the amount of content users are confronted with everyday it can be challenging to garner their attention. Compounding this problem is the fact that designers and developers are often tasked with writing content that end users see. This can be an intimidating prospect if you’re unaccustomed to crafting copy.
Content. This is without doubt the most important article I have ever published. The big question at the core of SEO is: How can I get the maximum traffic for a given amount of effort? For a while, I’ve been transfixed by the Long Tail. If you break down the inbound organic search traffic by search terms, you get the following pattern: “Head” terms, which have big numbers “Tail” terms, where the numbers of searches are much much lower.
Content. Web design is much more than just the appearance of a website. It also includes other aspects, such as the choice of content, your tone of voice, or how much fun users have on your site. In other words, the content of a website influences how we perceive the design. That’s why I consider these rather practical aspects content premises in web design.
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Content. As Web designers and developers, each project we work with has a unique set of goals and requirements. But one goal we have for all of our projects is that we want them to make an impression on people — we want the websites that we create to be memorable. A fun experience is often an enjoyable one and an enjoyable experience is usually a memorable one.
Content. Have you ever had to come up with copy all on your own? It’s a nearly impossible task, often leading to content that is unfocused and lifeless. Yet everyday, copywriters, clients – and, yes, editors too – publish content without much input from their stakeholders. In many ways, this is a wasteful process. Sites like Wikipedia prove that using the web for collaboration enables people to create better content, faster.
Content. Why Target Audience Segmentation Isn’t Enough At an organizational level, content treatment, be it in print or online, has traditionally defaulted to the use of broader target audience segmentation to define messaging and distribution/dissemination.
Content. Effective search engine content can be termed as the content that appeals both to readers and search engines. It can be quite tricky as you are basically writing articles and reviews for readers, but at the same time it is search engines that take your contents to readers. It is not enough just to create a website. Its future development and visibility to search engines is much more important.
Content. Indeed it is. Every interaction people have with your website is an opportunity for your organization to improve, hurt or confirm your credibility with them. When your content doesn’t support your business/organizational goals and provides zero value to your customers, you will end up with more unpleasant conversations and missed opportunities. You need a content strategy.
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Content. In The Pummeling Pages, Brent Simmons sums up the experience of reading on the web, which is something I’ve become increasingly frustrated with as well: I was there because I just wanted to read something. Words. Black text on a white background, more-or-less. And what I saw — at a professional publication, a site with the purpose of giving people something good to read — was just about the farthest thing from readable.
Content. “The problem with this is there’s too much clutter. ” That’s what the legal secretary told me when we were studying her firm’s intranet home page. In fact, the page was pretty sparse in layout. The text was nicely laid out in a readable font, with different weights given to headings and body text.
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Content. When websites show content, they’ll usually use a headline and image. Headline and image quality is important in getting the user’s attention. However, the headline will always get the most attention no matter what. Here’s why.
Content. Writing for mobile readers requires even harsher editing than writing for the Web. Mobile use implies less patience for filler copy.
Content. AIDA. Attention, interest, desire, action. It’s the classic copywriting formula, studied and used by almost every copywriter on the planet. Well, I’m not a fan.
Content. 16 Pixels For Body Copy. Anything Less IsA Costly Mistake I know what you’re thinking. “Did he just say 16 pixels? For body copy? Obnoxiously big! 12 pixels is ideal for most websites. ” I’d like to persuade you otherwise.
Content. In a recent episode of The Talk Show, John Gruber and Dan Benjamin pointed out something interesting about the Windows 8 redesign of Microsoft’s well-known “blue screen of death”. First, here’s an example of what this screen currently looks like: Notice how Windows essentially accepts the blame in this situation. The title of the page says “Windows”, and they give you the cold, hard facts: An exception occurred.