Decision making. Most websites are designed with the intent, or the assumption, that people who visit those sites will do something, that they will take some sort of action. Indeed, website goals are rarely achieved unless users of the site do take action. Nonprofit organizations, for example, often depend on website visitors taking the action of donating.
Decision making. A prospective customer is perusing your website, comparing the products and services you offer. You designed the site to make it easy for him to buy. But did you design the site to make it easy for him to choose? UX designers have become highly proficient at designing for user action. They design with the assumption that users will take action.
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Decision making. Think of the last time you ordered a book, booked a flight, or bought a car. How did you choose which book to read, where to go for vacation, or which car was best for you? You may have searched online, read reviews, or asked others for advice to help you make an informed decision. In a word, you learned. Learning is a complex process with distinct stages, each with corresponding tasks and emotions.
Decision making. By Colleen Roller Published: January 5, 2011 “Since we do not possess an inherent ability to judge the value of something in isolation, we determine value by comparing and contrasting one thing to another. ” In my last column, I discussed how the number of options in a choice set affects decision making.
Decision making. By Colleen Roller Published: December 6, 2010 “What affects decision outcomes most is the actual context in which people make decisions. All kinds of things affect decision making…. ” In my last column, “Decision Architecture: Helping Users Make Better Decisions,” I talked about how people make decisions and what affects their decision-making process.
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