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Putting people first

The UK Government’s digital design principles, alpha release

Design principles. The UK Government has published an alpha release of its digital design principles with examples of how they have been used so far. 1. Start with needs 2. Do less 3.

By Experientia, 4 April 2012

Cooper

Designing for the reluctant user

Design principles. I remember studying the concept of the “reluctant hero” in college lit classes. This is the protagonist who is thrust into the role of being a savior or hero, often unequipped and unwilling to be The One. Think Bilbo Baggins, who just wanted to stay home in his hobbit hole rather than steal treasure from dragons, or Arthur Dent from Hitchhiker's Guide to the Galaxy, or even Han Solo.

By Steve Calde, 17 August 2011

UX Magazine

Think Outside the Box, but Don't Forget the Box Exists

Design principles. By Tammy Guy People rely on consistency and past experience for fast decision making. Imagine if every time you walked into a McDonald’s the menu was different, the food was different, or the prices were different. If you had to relearn McDonald’s every time you walked in, it would be less attractive as a fast food restaurant.

By Tammy Guy, 27 July 2011

Putting people first

User experience design principles

Design principles. During the conference “An Event Apart” (AEA) in Boston, UX designer Whitney Hess gave a talk entitled “Create design principles and use them to establish a philosophy for the user experience. ” Hess wants to create universal principals for user experience to communicate a shared understanding amongst team members and customers and to create a basis for an objective evaluation.

By Experientia, 16 July 2011

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UX Magazine

Being Predictable

Design principles. By Corrina Liao Ph. D. and Bec Purser Meeting or matching user expectations, whether in an initial experience or a repeat one, relies on successfully matching the customer’s mental model. This year marks our tenth anniversary here at Different.

By Bec Purser, 21 June 2011

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