Design strategy. It’s no secret that working in teams and having an outlook for success are attributes of a successful athlete. Today I want to talk about our first lesson from the field: success is all about strategy. Well I believe that there are many lessons that we can learn from sports in order to enhance our UX skillset as well.
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Design strategy. Jake Knapp writes that you can build better products by designing the marketing first: Okay, let’s pretend I grab you and stuff you in a DeLorean. We time travel a few weeks into the future. Your latest project has just been released. Imagine you can see the launch page.
Design strategy. The cleverest trick that Apple has ever pulled isn’t convincing us to pay $500 for a phone or MP3 player, but rather convincing the world that if you want good design, then you have to follow Apple’s template of clean lines and stripped-down details. You can see how that happened: The company has become so synonymous with both good design and minimalism that most people assume those two things are one and the same.
Design strategy. By Jim Nieters Published: January 23, 2012 “An interaction model is a design model that binds an application together in a way that supports the conceptual models of its target users. ” In March of 2011, I joined HP to lead the User Experience and Front-End Development organization for Consumer Travel. My goal? To design products that transform the future of travel.
Design strategy. Sometimes, it’s easy to brand what we do as the “science of the obvious. ” Here we are, doing all this research, and come up with something that is painfully obvious. The latest of the obviously obvious findings we’ve come up with? That teams who don’t have a shared understanding of their design rarely succeed at producing a great product. See? It’s obvious.
Design strategy. There’s an interesting post over at TechCrunch discussing the current hot topic of the iPad design — or more specifically: how Apple has created a design for a tablet that is so simple and obvious that their competition has no other way forward but to implement their own products the same way, suffering Apple lawsuits in the process.
Design strategy. When Google+ first came out there was plenty of praise for its UI design[1], particularly the “un-Google like” design of the Circles feature. Oliver Reichenstein wrote: Every interaction seems to have been thought through and designed until its last little bits (and those matter as much as the big bits). It even has room for some warmth (like the circle rolling away when you delete it) which is rare for Google’s cold UID approach.
Design strategy. An old friend emailed us a great article from Daniel Jacobs, Focus on People, Not Products, whose main points struck a cord with us, especially since our latest newletter was titled It's About the People, Not the Product. We immediately saw several examples that backup Jacobs' main points: You’re not selling what people want to buy.
Design strategy. Our very own Chief Instigator was recently asked to give one piece of advice to aspiring entrepreneurs. Here is what he had to say: Don’t focus on the thing (the product), focus on the people. A number of you emailed me after we posted the interview with this piece of advice. Let’s break the concept down so that everyone understands what we mean when we say this.
Design strategy. I’ve been watching two trends recently in the realm of digital product development. First is the incorporation of gaming concepts into products that seemingly have nothing to do with gaming. Second, the importance of designing products that are not only easy to use but a pleasure to use. To be sure, these trends aren’t new.
Design strategy. User-friendliness is the inevitable result of a smart design approach, not the starting point. Here are three criteria to help you develop a useful design brief that will ultimately yield a great product. .
Design strategy. By Paul Bryan Published: October 17, 2011 “UX strategy is about building a rationale that guides user experience design efforts for the foreseeable future. ” Many people in the UX community are puzzled by the term UX Strategy.
Design strategy. By Demetrius Madrigal and Bryan McClain Published: August 8, 2011 “Getting the attention of late adopters can present an enormous challenge. ” We’ve met with several startups recently that are targeting market segments in which there is a lot of room for growth. Some of these are representative of segments that are showing rapid adoption of more advanced technologies like smartphones and tablets.
Design strategy. Nike CEO, Mark Parker says that shortly after becoming CEO and working on Nike+ with Apple he talked to Steve Jobs on the phone. “Do you have any advice?” Parker asked Jobs. Here is what Jobs had to say: Nike makes some of the best products in the world. Products that you lust after.
Design strategy. The excitement in the room was electric. Everyone was waiting for the big moment. Finally, it was here. For six months, the team had been working on their new design principles.
Design strategy. Many design teams launch into development without a shared vision of the user experience. Without this shared vision, the team lacks direction, challenge and focus. This article describes how to use the 'Design the Box' activity to develop a user experience vision, and then describes three ways of publicising the vision: telling a short story; drawing a cartoon showing the experience; and creating a video to illustrate the future.
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