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E-commerce. Have you wanted to purchase something online, but couldn't? Were you willing to pay full price just to get a product but the experience got in the way? You're not alone. Just about every week we're running a usability test in our lab or remotely on an ecommerce website. We've watched thousands of users attempt tasks across dozes of websites, small and large.
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E-commerce. Checkout is the lynchpin of e-commerce. It’s how customers buy and retailers get paid. Yet despite years of evolution, only a few changes have significantly impacted checkout conversion online. Knowing what worked, what didn’t, and what might can help improve checkout forms today and reveal what the future of digital shopping could be tomorrow.
E-commerce. Moving Beyond Conversion Rates: Editors note: You can read this in Italian thanks to Marco Dini. Part 1: Avoid Ratios for Metrics Part 2: Not All Visitors Make Great Customers Part 3: Visitors Are Not All The Same Part 4: Campaigns Are Where Conversion Rates Shine (this) Part 5: Measuring Money Left On The Table It was a little magic sticker with an image of a gold treasure chest that changed everything.
E-commerce. Moving Beyond Conversion Rates: You can read this in Italian thanks to Marco Dini. Part 1: Avoid Ratios for Metrics Part 2: Not All Visitors Make Great Customers Part 3: Visitors Are Not All The Same (this) Part 4: Campaigns Are Where Conversion Rates Shine Part 5: Measuring Money Left On The Table The electronics retailer, Crutchfield, has two kinds of folks who visit their site.
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E-commerce. Moving Beyond Conversion Rates: Part 1: Avoid Ratios for Metrics Part 2: Not All Visitors Make Great Customers (this) Part 3: Visitors Are Not All The Same Part 4: Campaigns Are Where Conversion Rates Shine Part 5: Measuring Money Left On The Table A few years back, the executives at the electronics retailer Best Buy made a hard decision. They decided to become less attractive to a large group of their customers.
E-commerce. Speed matters online. Study after study has shown that even 100 millisecond delays in load times negatively impact user experience and conversions. So it's no wonder that e-commerce experiences are particularly susceptible to performance as these recent bits of data illustrate. The average Internet connection speed around the world was 2.
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E-commerce. You can read this in Italian thanks to Marco Dini. Moving Beyond Conversion Rates: Part 1: Avoid Ratios for Metrics (this) Part 2: Not All Visitors Make Great Customers Part 3: Visitors Are Not All The Same Part 4: Campaigns Are Where Conversion Rates Shine Part 5: Measuring Money Left On The Table You can read this in Italian thanks to Marco Dini. Recently, I posted a tweet about conversion rates.
E-commerce. In the previous part of this series I addressed the role that credibility plays in online retail sites. Because an increasing number of users are leaving these sites, it behooves us to ensure that the ones that we design are perceived favorably. I then explored a few ways to do this–to increase a retail site’s perceived credibility– including both security and ethical considerations.
E-commerce. We’ve all heard the gloomy prognostications: The Internet is rendering traditional retail obsolete. Thanks to increasingly sophisticated e-com, from price-slashing powerhouses like Amazon to startups that mimic the social aspects of shopping (Svpply, for one), consumers have little incentive to waltz into a brick-and-mortar store--and companies have little incentive to keep paying those astronomical rents.
E-commerce. In our recent Retail multichannel customer experience report, we found that nearly all of the brands we researched performed poorly in their communications with the customer after a purchase has been made and the product has been delivered. It was the lowest scoring guideline in the report with an average of 1. 5 points out of 5.
E-commerce. Product pages for e-commerce websites are often rife with ambitions: recreate the brick-and-mortar shopping experience, provide users with every last drop of product information, build a brand persona, establish a seamless check-out process. As the “strong link in any conversion,” product pages have so much potential.
E-commerce. By Shanshan Ma Published: January 9, 2012 “Product destination pages are some of most crucial pages on a Web site, because the major conversions that affect a company’s bottom line usually take place on these pages. ” What is a product destination page and why is it important? One of the questions marketers constantly ask is how to effectively display products online.
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E-commerce. There’s a usability issue so common that I’ve lost count of the number of times I’ve seen customers stumble on it. At first glance it might not be an obvious usability issue, but years of user testing and user research later it proves to be a problem for a large proportion of users across a broad spectrum of profiles.
E-commerce. It’s time to get some user feedback on these big retail sites we all use during the holiday season. Every year more people buy goods online. More than $18. 7 billion has been spent online during November, representing a 15 percent increase over the same period in 2010.
E-commerce. I visit websites of real-life shops from time to time. They can be handy and they can be annoying. When I found this Oatmeal comic (that referred to this excellent xkcd diagram) I was reminded about an old sketch I had lying around.
E-commerce. Sites have improved, and we now know much more about e-tailing usability. Today, poor content is the main cause of user failure.
E-commerce. Des Traynor, COO of Intercom, stresses the importance of good customer communication and explains how to connect to your customers to turn them from idle browsers into active, loyal and passionate visitors.
E-commerce. A recent study breaks down why ecommerce site visitors leave without making a purchase.
E-commerce. By Kristina Mausser Published: July 4, 2011 Did you know that there are big profits to be made from no-search-results pages? Have you ever considered that your customers’ search results—rather than the products you offer for sale on your site—have the potential to make or break sales online? I hadn’t, until I read Greg Nudelman’s book, Designing Search: UX Strategies for Ecommerce Success.
E-commerce. The standard recommendation for product page design is that we should focus on descriptive text about products' benefits rather than feature specs. But observing people shopping on various sites, Cyd Harrel found that customers often need specifics first. They typically scroll past general copy in their search for very specific and deal-breaking details that they want to have confirmed before considering putting the product to their list of options.
E-commerce. Lets face it—it's really hard to convert your traffic into paying customers. Many folks have turned to advertising because they have no means of taking money directly from their site visitors. As Konstantin Guericke said at one of our soapboxes: "If Gap can figure out how to take money from the customers on my site by advertising but I cannot, there's something wrong here.
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