Emotional Design. We use web browsers every day and don’t really think about them until something goes wrong. Google Chrome crashed on me the other day and I got the iconic “Aw, Snap!” page with the unhappy folder icon. Instead of being cross at the error, it made me smile, and I was more forgiving of the browser for crashing. This is an example of how personality can engage customers’ emotions and help them build a stronger relationship with your brand.
Smashing Magazine Fe...
Emotional design has become a powerful tool in creating exceptional user experiences for websites. However, emotions did not use to play such an important role on the Web. Actually, they did not use to play any role at all; rather, they were drowned by a flood of rational functionality and efficiency.
We were so busy trying to adapt to the World Wide Web as a new medium that we lost sight of its full potential.
Smashing Magazine Fe...
What is it that makes us loyal fans of the websites and apps we love? When we sat down to answer this question for ourselves, we found that the websites and apps we truly love have one thing in common: soul. They’re humanized. They have emotional intelligence designed into the user experience.
Sudjic opens the book with an anecdote about his experience purchasing a MacBook at Heathrow Airport. It was an impulse purchase and the author desrcribes in detail how Apple was able to utilize design to make the product enticing, an almost irresistable buy.
All of the individual details of the product—its color, its shape, its packaging—carried some sort of message about it.
A List Apart: The Fu...
Emotional Design. Personality is the mysterious force that attracts us to certain people and repels us from others. Because personality greatly influences our decision-making process, it can be a powerful tool in design.
Emotional Design. Since starting at Adaptive Path I’ve discovered a few words that cause unexpected reactions in people from nervous tics to outright diatribes.
Included on this list are “branding,” “advertising,” and “marketing. ” This was a bit of a shock for me having come from the world of advertising and graphic design. From what I can tell, the reactions are based on the notion that advertising and marketing are manipulative.
UX Magazine Articles
Emotional Design. By Dana Chisnell
With the principle of "make it pleasant, make it pleasing," products can make users smile.
Evolutionary psychology tells us that humans are programmed to prefer bright colors, sweet flavors, and roundness of shapes. We are attuned to these things for survival: awareness of danger or safety, sources of energy, and choosing a healthy mate. We also find them pleasant.
Vanseo Design » Blo...
Emotional Design. This weekend I came across a post from a few months back that seems to be making the rounds again. Beyond Web Mechanics – Creating Meaningful Web Design by Mike Kus argues that designers should be making thoughtful choices in regards to the aesthetic decisions we make. He argues that we should create meaningful aesthetics.
Mike’s post arose from a presentation Elliot Jay Stocks gave a few years back called “Destroy the Web 2.
Boxes and Arrows
Emotional Design. As UX professionals, we strive to design engaging experiences. These experiences help to forge relationships between the products we create and the people who use them. Whether you’re designing a website or a physical product, the formation of a relationship depends on how useful, usable and pleasurable the experience is.
It's not enough to just be usable—products actually have to make people happy.
I'm a devotee of TED talks. I was once assigned to watch several TED talks to deconstruct what made each a good or a bad presentation. TED topics are wide-ranging, though they generally relate to the categories that make up the "TED" acronym: Technology, Entertainment, and Design.
Oldie but goodie
UIE Brain Sparks
Emotional Design. Woody Allen once said, “There is no scientific evidence to support the notion that life should be taken seriously. ” When it comes to designing applications, Woody was right on the mark.
Recently, we’ve been hanging out with Stephen Anderson. Stephen makes it his business to explore how serious applications can be fun and engaging.