UX Magazine
Cases. Few industries are more global than the travel industry. Not only must travel and hospitality companies serve customers across a large number of countries and languages, they must do so across a wide range of mobile devices. As a result, many travel companies have invested heavily in globalizing their web and mobile experiences. This article focuses on a few of the leaders and provides lessons for any company planning to serve users around the world.
By John Yunker, 16 December 2011
The Usabilla Blog
Internationalisation. Cultural characteristics, such as norms or values, influence product design. Most people can give an example of cultural influences when it comes to tangible products. For instance, toilet seats are designed differently in the US and Thailand. Online, these cultural differences might be less explicit, but this does not mean they don’t exist.
By Jurian Baas, 13 December 2011
UX Magazine Articles
Internationalisation. By John Yunker
Ensuring users quickly and easily find content for their location and language.
Any company with global aspirations will eventually tackle the globalization of its website. Apple, for example, has in the past few years more than doubled the number of languages it supports. And Facebook now supports more than 70 languages.
By John Yunker, 29 December 2010