Internationalisation. Our culture defines our values and our behaviour – not only in our everyday lives, but also on the Web. What catches our attention, what makes us trust a website, how we search for information, what we consider relevant, what triggers our actions, and how we perceive a website – at the end of the day, it all depends on our cultural background.
Cases. Few industries are more global than the travel industry. Not only must travel and hospitality companies serve customers across a large number of countries and languages, they must do so across a wide range of mobile devices. As a result, many travel companies have invested heavily in globalizing their web and mobile experiences. This article focuses on a few of the leaders and provides lessons for any company planning to serve users around the world.
Internationalisation. Cultural characteristics, such as norms or values, influence product design. Most people can give an example of cultural influences when it comes to tangible products. For instance, toilet seats are designed differently in the US and Thailand. Online, these cultural differences might be less explicit, but this does not mean they don’t exist.
Internationalisation. By John Yunker Ensuring users quickly and easily find content for their location and language. Any company with global aspirations will eventually tackle the globalization of its website. Apple, for example, has in the past few years more than doubled the number of languages it supports. And Facebook now supports more than 70 languages.
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