Personas. Personas are one of the most controversial tools in the professional UX toolbox. People either swear by them or swear at them. When they work, they are awesome, but when they fail, well, they fail gloriously. For the past few years, we’ve been researching why so many persona projects have such dismal results.
Personas. HFI's monthly e-newsletter on usability research. This month's newsletter shows how all personas are not equal and discusses designing for rounded users and extreme characters.
Personas. Do you design wireframes without knowing who your users are? Knowing the type of user who uses your interface is important in designing a great user experience. The best way to do this is to create personas. Personas are fictional characters that are backed up by research and designed to paint a picture of your user’s needs and characteristics. Knowing these different needs and characteristics can help you create better products.
Content. Why Target Audience Segmentation Isn’t Enough At an organizational level, content treatment, be it in print or online, has traditionally defaulted to the use of broader target audience segmentation to define messaging and distribution/dissemination.
Personas. Personas are a powerful tool in the UX toolbox. When done well, they rally the team around a small, specific set of archetypal users. Each team member becomes closely familiar with each of the personas, then can create designs that closely match those persona’s needs. In our research on personas, we’ve found this works best when the personas are based on real people doing real things.
Personas. I love red velvet cake. I’ve got a great recipe to make it. And I stick with that recipe. I don’t decide to leave out the baking soda (even though I don’t really know what the baking soda does).
Personas. Personas are one of the most controversial tools in the professional UX toolbox. People either swear by them or swear at them. When they work, they are awesome, but when they fail, well, they fail gloriously. For the past few years, we’ve been researching why so many persona projects have such dismal results.
Personas. Storytelling is a natural form of expression. We’ve all told stories since we were young. Scenarios are the stories that drive design decisions. They put the design into the context of how and why the user will interact with it.
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