ZURB
Persuasive Design. Our friends over at Human Factors International recently posted a great video on the six steps to persuasive product design. Take a look at the video below and notice how those steps can get your users to act on your call to action and take that next step:
What Eric Schaffer is taking about it is a more holistic approach to product design. Let’s take a closer look at Eric’s six steps:
Understand our users’ emotional battles.
23 April 2012
Human Factors Intern...
Persuasive Design. Dr. Eric Schaffer explains the process of persuasive design.
18 April 2012
Featured
UX Magazine
Persuasive Design. Acquisition is about acquiring new users, this is a fairly daunting task given the number of apps exploding in the app stores. Effective user acquisition strategies are of great importance and vital to success. Onboarding is the process of familiarizing people with a new system. It’s like a tour guide, helping new users get started by providing a sense of direction using tips, instructions, defaults, etc.
By Sachendra Yadav, 10 April 2012
UX Movement
Persuasive Design.
Signing up for a website is a big commitment for most people. Users that sign up for your website are giving their personal information and trust to you. If you misuse their personal information or violate their trust, you can upset your users. Most users today are more wary than ever about who handles their personal information.
By anthony, 5 April 2012
Putting people first
Persuasive Design. Design is becoming an applied behavioral science, and your art school background is no longer sufficient, says Jason Hreha, behavior designer and UX advisor.
“Fields like neuroscience are starting to come of age, and are beginning to give us insights into human decision making. Companies like Zynga are taking these academic findings and applying them to their products to induce addictive behaviors in millions of their users.
By Experientia, 20 March 2012
UX Magazine
Cases. Designing for findability, usability, and brand reinforcement are basic requirements of web experience design. But the purpose of a website is not just to be found and admired. It's to generate leads, sales, and revenue. By using a conversion rate optimization process that tests UX and persuasion hypotheses, you can create pages that are proven to generate more revenue.
By Chris Goward, 2 March 2012
Johnny Holland
Persuasive Design. Persuasive Design is Hot
Persuasive design is hot. Especially on the web as designers found out that the internet perfectly lends itself for persuasion. The combination of both interpersonal and mass communication as well as its interactivity creates a perfect environment to apply persuasive techniques like the ones described by Maurits Kaptijn in his article on Persuasion Profiling.
By Wouter Middendorf, 22 February 2012
Co.Design
Persuasive Design. Products, pages, profiles, and entire click paths are often narcissistic by design, taking into account the needs of decision makers and stakeholders over the customers they’re designed to entice. Instead, they should be designed to evoke emotions and trigger a desired effect, regardless of platform or device. This is part 2 in an ongoing series.
By Brian Solis, 21 February 2012
Featured
Johnny Holland
Persuasive Design. Recently, a number of the persuasion principles (the ways in which people influence other people) that where used in face-to-face influence attempts are starting to make their way into the design of online services. Event though most of these persuasion principles are effective on average there are clear indications that we should personalize our use of these persuasion principles.
By Maurits Kaptein, 9 January 2012
Johnny Holland
Persuasive Design. Ethics has always been an important subject in our field. But since persuasion design has become popular people seem to talk about it more often. In most cases these thoughts don’t go far beyond a “I don’t want to design bad things. ” Stephen Anderson managed to go a few steps further and share his thoughts in Towards an Ethics of Persuasion.
By Jeroen van Geel, 22 December 2011
Johnny Holland
Persuasive Design. There are a lot of theories about what drives people and how they move through life. It’s my belief that on a subconscious level we are goal driven creatures. There is nothing people do that can not be defined as a goal. From this starting point I designed a simple model that can help us as designers make the decisions where to focus on in the design process.
By Jeroen van Geel, 17 November 2011
ZURB
Cases. Our friend Paras Chopra of Visual Website Optimizer published an interesting case study about Basekit (who is also one of our customers). The Basekit team wanted to increase conversion on their pricing page. They decided to create a new design to do a better job of motivating people to click the buy button.
3 November 2011
Featured
ZURB
Persuasive Design. Should I put a red sign up button or a green sign up button on my page? Which one would get the most clicks? This is a classic problem that people building web products often face. People are constantly trying to figure out the one color that works best for all websites. We've been asked this question numerous times: Which color should I change my sign up button to?
The reality is that there is no universal color that works for all websites.
26 October 2011
Featured
ZURB
Persuasive Design. Every time we give our Design Drives Action talk, we ask the following question:
If you remove the sign up button from the homepage on the following site, will signups increase or decrease?
The site in question is one of our clients actually. It's funny to see how often people get the question wrong.
24 October 2011
The Usabilla Blog
Persuasive Design. Social influence happens on the web all the time, and you can improve your webpage if you know how it works. Maybe it is best explained by a real world example:
Imagine you are on a night out with your friends and the whole group is about to leave one club and go to another. You had a long day and feel tired, and to be honest, you would rather go home and get some sleep. Your friends, however, tell you to get yourself together and come along.
By Sabina Idler, 11 October 2011
The Usabilla Blog
Persuasive Design.
Persuasion is an attempt to change attitude or behavior (or both) without using coercion or deception
—BJ Fogg, 2003
This is my second post on the persuasive selling techniques of Cialdini, design, and user-testing. I talked about the first three principles in my first post in detail, and will talk about the last three principles here.
By Guido Jansen, 6 October 2011
The Usabilla Blog
Persuasive Design.
Persuasion is an attempt to change attitude or behavior (or both) without using coercion or deception
—BJ Fogg, 2003
If you’re into website testing, you may have read about psychological persuasion techniques and maybe even read the book Influence: The Psychology of Persuasion from Robert Cialdini.
By Guido Jansen, 29 September 2011
The UX Booth
Books.
Lin Pernille
When talk builds about making seductive interactions, it’s nice to have people like Stephen Anderson giving us his two cents. Here are my two cents on his two cents.
When I started studying for my degree in Interactive Media Production, I had never heard of UX and neither, dare I say it, would’ve any of my lecturers. UX wasn’t something that was covered during my 3 years of study.
By Michael Wilson, 27 September 2011
www.surl.org
Persuasive Design. This study examined whether the phenomena of banner blindness also applies to text advertisements. Twenty-five participants completed search tasks on a mock travel website. Search targets were distributed across content and advertising regions. Results indicate that participants are blind to text advertisements, particularly when they are located on the right side of the web page.
26 September 2011
UXmatters
Persuasive Design. By Colleen Roller
Published: September 19, 2011
“I never fail to be amazed at the examples of decision architecture I encounter in the real world and to witness just how effective they can be. ”
Although I’ve written a number of columns now on the topic of decision architecture, I never fail to be amazed at the examples of decision architecture I encounter in the real world and to witness just how effective they can be.
19 September 2011
The Usabilla Blog
Persuasive Design. Do subjects like human behavior, mental models and cognitive science give you a kick? It does so to us at Usabilla, so we try to share some of the exciting stories we read in posts about Piaget’s theory or the Vampire Effect. Today we’d like to write about the decoy effect, an effect we saw described for the first time in one of our favourite books Predictably Irrational: The hidden forces that shape our decisions, written by Dan Ariely.
By Loucas Papantoniou, 15 September 2011
The Usabilla Blog
Persuasive Design. While looking for inspiration on the design of call-to-action buttons, we came across a great thread on Quora about good looking startup homepages. The homepages that are listed show common design patterns and call-to-action buttons that we can test.
Test design
We randomly picked ten homepages from the Quora thread. We recruited participants via our Twitter account.
By Jurian Baas, 13 September 2011
What Makes Them Clic...
Persuasive Design.
Video Genie lets customers record video testimonials
Let’s say you are browsing for shoes at your favorite online shoe store. You see a pair that looks like what you are looking for, but you aren’t 100% convinced. Then you notice that in addition to the regular reviews written by other shoppers, there is a video you can click on.
By Susan Weinschenk, 24 August 2011
Bloug
Persuasive Design. Design is complex. And in the face of complex challenges, we often reach for the false comfort of black-and-white solutions. Lately, however, I've been reaching for onions.
(This one was kindly created by the incomparable Eva-Lotta Lamm.
By louisr, 23 August 2011
UX Magazine
Persuasive Design. By Chuck Longanecker
Better upfront design of banner ads and landing pages can make or break campaigns.
Much of UX for the Web focuses on the experiences users have while they’re interacting with a website or web application. But that focus neglects a key part of the user experience: the first impression visitors have when they initially discover a product or company.
By Chuck Longanecker, 23 August 2011
Featured
ZURB
Persuasive Design. As we pointed out in our How to Use the Seven Deadly Sins To Turn Visitors Into Customers post, there is a great deal of psychology that goes into making a great website. Unfortunately, very few web designers and developers have much training in or knowledge of psychology. Dr. Susan Weinschenk from Human Factors International recently put together an absolutely phenomenal video illustrating the concepts that drive action on websites.
9 August 2011
Web Design from Scra...
Persuasive Design. We were asked, by some of the attendees of a recent webinar we held, to write a definitive list of power words that will help sell any product or service, in any market.
I thought this was a fantastic idea so I’ve been busy compiling a list of my ‘Top 20 Power Words that Sell’, which I hope will help you create the necessary desire in your customers to take the action you want them to take.
By Jimmy Hughes, 4 July 2011
Featured
The UX Booth
Persuasive Design.
Web designers and architects use an array of psychological tricks to manipulate users into specific behaviors. What can be learned from these tricks? And, more importantly, is it ethical?
In the July 2011 issue of Wired Magazine, behavioral economist and psychology professor Dan Ariely wrote a feature on the psychological tricks used by some of today’s biggest websites.
By Kristina Bjoran, 28 June 2011
LukeW | Digital Prod...
Persuasive Design. In his The Subtle Art of Seduction presentation at Webdagene 2010 in Norway, Stephen Anderson provided a set of tips for applying motivation design in small yet impactful ways. Here’s my notes from his talk:Seduction is the act of deliberately enticing people to engage in some sort of behavior. In seduction, small and subtle things that can make a big difference.
By Luke Wroblewski, 6 October 2010
Featured
UX Magazine Articles
Persuasive Design. By Stephen P. Anderson
Scarcity can be used as a powerful persuasive tactic to influence users' behaviors and experiences.
Microsoft recently announced an upcoming price increase for the XBox Live Gold membership fee. When this news broke, a few retailers such as NewEgg responded by pushing their existing stock of gift cards (selling the membership at the older, lower price).
23 September 2010