Selling UX. The closer you are to your customers, the more relevant your product will be and the more likely you make it for people to choose you. It may seem obvious, but the gap between those that do and those that talk is widening, despite the immediate bottom-line benefits. But more than this, companies that put usefulness at the heart of what they do become part of their customers’ lives.
Selling UX. A great portfolio is a collection of the stories that describe your best work. As the demand for UX professionals increases, there’s been a renewed discussion on the importance of having a portfolio. There are even some, like Whitney Hess in a recent SxSW panel, who assert that because UX isn’t really about the deliverables, UX pros shouldn’t have a portfolio. I think quite the opposite.
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Selling UX. Every few weeks, a phone call or email comes out of the blue, asking me to perform magic. The inquirer always wants the same thing: to stand up in front of a room filled with their executives, delighting them with a presentation that will make them rise to their feet cheering.
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