E-commerce. In the previous part of this series I addressed the role that credibility plays in online retail sites. Because an increasing number of users are leaving these sites, it behooves us to ensure that the ones that we design are perceived favorably. I then explored a few ways to do this–to increase a retail site’s perceived credibility– including both security and ethical considerations.
Trust. According to data released by comScore, online retail spending amounted to $49. 7 billion during Q4 2011, indicating an increase of 14 percent over 2010. As overall sales increased, however, the MarketLive Performance Index for Q3 2011 showed that the “1-and-out” rate (better known as the “bounce” rate) of online shoppers also increased by more than 22%.
Trust. Build it and they might come. Build trust and they might stay. Make it usable and credible and they may tell their friends. The first step in building a successful website is to provide something people want or need—like a product, information or service.
Trust. By Ilana Westerman Managed properly, privacy can actually engender trust and a deeper bond with a brand. Online privacy is a hassle. People don’t really want to have to manage their digital trails as they go about daily activities, however important it may be.
Trust. By Shazeeye Kirmani Published: July 4, 2011 “There are many factors that contribute to the perceived trustworthiness of an ecommerce site. Not only is the inclusion of trust elements important, their visibility … also plays a vital role in determining whether customers feel comfortable performing online transactions. ” Quickly establishing trust is critical in ecommerce sales.
Trust. Trust is an important aspect in day-to-day life. Most of our personal relationships are build on it and our best relationships highly depend on it. In fact: trust makes us put extra effort into our relationships. So why don’t we apply it more in the design of our services? You don’t see it that often anymore: fruit or vegetables placed alongside a country road, unguarded.
The end